Ford launches 2025 Taurus Hybrid in Middle East

Ford launches 2025 Taurus Hybrid in Middle East
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Ford launches 2025 Taurus Hybrid in Middle East
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Ford launches 2025 Taurus Hybrid in Middle East
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Updated 05 November 2024
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Ford launches 2025 Taurus Hybrid in Middle East

Ford launches 2025 Taurus Hybrid in Middle East

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5 L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

Featuring a spacious interior, advanced safety and convenience technologies, as well as performance drive, the 2025 Ford Taurus Hybrid builds on this family-friendly sedan’s decades-long legendary status in the Middle East.

The Taurus Hybrid’s arrival in the region signals Ford’s commitment to meeting growing consumer demand for eco-friendly alternatives and aligns with the shift toward smart cities and renewable energy sources. The vehicle is part of Ford’s expansion roadmap for electrified vehicles, with key milestones and expansion plans through 2025.

Efficiency without compromise

The full-hybrid Taurus’ electric motor drive operates at low vehicle speeds and gives the engine an assist, enhancing fuel economy and providing a substantial efficiency advantage without compromising on the driving performance seen in a traditional combustion engine vehicle.

Depending on the driving conditions, and mostly in low-speed maneuvers — such as parking, idling and city traffic — the Taurus Hybrid automatically switches to Electric Drive Mode, which is charged either through the combustion engine or regenerative braking. The power output of the electric motor is 48 KW equivalent to 64 HP, complemented by the 1.5 L engine, which gives a net power of 138 KW equivalent to 185 Hp.

For drivers who prefer an internal combustion engine, the 2025 Taurus is equipped with Ford’s proven 2-liter EcoBoost engine mated to an eight-speed automatic transmission, producing 239 Hp and 382 Nm of torque. Offered with front-wheel drive and three driving modes — Eco, Normal and Sport — the ICE Taurus enjoys an impressive fuel economy reaching as high as 15.3 km/l.

Comfort on the inside 

Featuring premium leather, suede-lined power seats, dual-zone auto AC, a panoramic sunroof, and seven shades of ambient lighting, the Ford Taurus’s interior was crafted with comfort and convenience for the driver and passengers alike. Sound-muffling materials used in the Taurus’ manufacturing process minimize exterior noise, ensuring a quiet ride for all occupants.

With spacious headroom at the front and back and a large 520 L trunk, the sedan packs in plenty of practicality to match its comfort credentials.

Technology-powered safety and convenience

A range of standard and available technologies have been built into the 2025 Taurus to ensure the safety of all occupants is paramount.

Standard to every Taurus are six airbags built into the Taurus — two at the front, two at the sides, and two in the curtain zone. Available driver-assist tech in the Trend and Titanium trims include blind spot information system and forward collision mitigation systems, forward collision and lane keeping/ departure warnings, rear parking sensor, driver impairment monitor, and an emergency steering assist, which works with other safety systems to prep the Taurus for extra-responsive steering in moments of emergency.

The Taurus Titanium ups the safety and convenience ante further, with a reverse brake assist, bringing the sedan to a stop when detecting motion when the vehicle is exiting backwards out of a parking spot, and a 360 view camera giving drivers a complete picture of Taurus’ surroundings.

The Taurus also features available adaptive cruise control, which automatically slows the vehicle down when detecting traffic, before returning to the driver’s preset cruise speed after things clear up.

Central connectivity

At the heart of Taurus’ technology offering is a multifunctional 13.2-inch center touchscreen, which complements an impressive 8-inch digital instrument panel cluster. The state-of-the-art center screen comes loaded with Ford’s SYNC4 technology, providing drivers with easy access to communications, entertainment, and information through both voice and touch prompts.

Drivers and passengers can keep the Taurus clutter-free thanks to the available inductive wireless charging for smartphones, while music-lovers will appreciate the six-speaker sound system.

With its spacious interior, advanced safety features, and a powerful yet fuel-efficient engine, the 2025 Ford Taurus offers a smooth and enjoyable ride for both the driver and passengers. From daily commutes to weekend road trips, this sedan combines style, performance, and practicality for a family-friendly vehicle that doesn’t compromise.

“The 2025 Taurus brings hybrid technology to one of the region’s favorite sedans, giving drivers more efficient performance than ever before seen in this nameplate,” said Sreejith Govind, brand marketing specialist at Ford Middle East. “With the Hybrid Taurus available across all three trims of this sedan, we’re proud to be offering customers the highest efficiency advantage without compromising important vehicle attributes.”

Ford’s commitment to the future is evident in the launch of the first of its new electrified offerings, the Taurus Hybrid. This flagship model embodies Ford’s dedication to innovation, boasting cutting-edge sustainable technologies, superior performance, and a distinguished design. By leveraging its longstanding presence and trusted reputation in the Middle East, Ford is ushering in a new era of automotive excellence, where advanced technology and environmental responsibility go hand-in-hand. The road to electrification emerges as a symbol of Ford’s vision for a brighter, more sustainable future of mobility, setting a new standard for the automotive industry.

The 2025 Ford Taurus is available at authorized distributors in the Middle East.


Unlocked Sport announces strategic entry into Saudi market

Unlocked Sport announces strategic entry into Saudi market
Updated 13 January 2025
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Unlocked Sport announces strategic entry into Saudi market

Unlocked Sport announces strategic entry into Saudi market

Unlocked Sport, an Australian business with a presence in the US and Latin American markets, has announced its entry into the Saudi sports market. This move aligns with the Kingdom’s commitment to impactful commercial and investment deals that foster community development, highlighting Unlocked Sport’s dedication to leveraging sports for economic and social progress.

The global sports market is projected to reach an impressive $117.90 billion in 2025, showcasing the immense potential sports can offer economies worldwide. Unlocked Sport’s unique sports ecosystem concierge approach helps stakeholders, sports entities, businesses, and investors capitalize on the future of major sporting events globally and in Saudi Arabia over the next decade and beyond. This approach ensures all parties can maximize their potential and contribute to a thriving sports ecosystem. 

The King Saud University Stadium in Riyadh, set to be a venue for the 2034 FIFA World Cup. Unlocked Sport is committed to unlocking the full potential of the Saudi sports sector. (Supplied)

Jason Turnbull, chairman and CEO of Unlocked Sport, said: “At Unlocked Sport, we pride ourselves on being your ‘Sports Ecosystem Concierge,’ facilitating deeper connections between sports stakeholders and the communities they serve. Our mission is to transform ideas into scalable and impactful assets, providing comprehensive support that includes opportunity promotion, project management, and business concierge services.”

According to Turnbull, the development model and attraction strategy that Saudi Arabia is undertaking offer a once-in-a-lifetime opportunity to globally showcase how sports can be a major driver of national and economic development. “It is exciting to see this initiative engage all generations around a unifying vision, demonstrating the power of sports to bring about positive change,” he said.

Atif Karim, COO and head of sports business at Unlocked Sport, said: “Saudi Arabia’s Vision 2030 presents an unparalleled operational opportunity. The Kingdom’s ambitious plans for economic diversification and community development through sports align perfectly with our mission to create impactful and sustainable sports ecosystems. We are excited to be part of this transformative journey.”

Unlocked Sport is committed to working closely with Saudi Arabian stakeholders to unlock the full potential of the sports sector, contributing to the Kingdom’s Vision 2030 and beyond.


Najm inks deal with Theeb for vehicle repair services

Najm inks deal with Theeb for vehicle repair services
Updated 13 January 2025
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Najm inks deal with Theeb for vehicle repair services

Najm inks deal with Theeb for vehicle repair services

Najm for Insurance Services has signed an MoU with Theeb Rent a Car Company to enhance joint cooperation and improve vehicle rental and repair services. This collaboration will promote traffic safety and protect road users as well as vehicle renters.

The signing ceremony took place on Jan. 1 at the headquarters of Najm in Riyadh. The MoU was signed by Mohammed Yahya Al-Shehri, CEO of Najm, and Naif Mohammed Ahmad Al-Theeb, CEO of Theeb Rent a Car, in the presence of senior leaders from both companies.

The MoU outlines several key areas of cooperation, including vehicle repair and maintenance services through Najm’s recently launched Najm Repair Network, insurance claims management, and insurance record management, for Theeb’s vehicle fleet. Additionally, Najm will provide traffic accident management services. The MoU is also exploring joint business opportunities in vehicle services, as well as knowledge-sharing and training.

Al-Shehri said: “At Najm, we are committed to forming partnerships that extend the benefits of our innovative services and empower the insurance sector while enhancing safety on Saudi roads. For instance, the Najm Repair Network provides vehicle owners with access to high-quality repair services at centers approved by the Saudi Standards, Metrology and Quality Organization, which are available throughout the Kingdom.”

He added: “This collaboration aligns with Najm’s strategy to innovate solutions that improve operational efficiency and enhance the quality of life and safety in our society, in line with the goals of Vision 2030. Through the Najm Repair Network, we deliver numerous benefits, including an improved customer experience after accidents, repair services for third-party insurance customers, and a guaranteed, high-quality repair process. These services not only enhance safety and reduce fraud but also manage insurance costs and increase investment in the vehicle repair sector.”

Meanwhile, CEO Al-Theeb said: “We are proud of the advancements in Najm’s services and capabilities, and we are honored to contribute to this progress. This partnership will have a direct and positive impact on enhancing traffic safety across the Kingdom.”


TDF initiatives under spotlight at Saudi Tourism Forum 2025

TDF initiatives under spotlight at Saudi Tourism Forum 2025
Updated 13 January 2025
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TDF initiatives under spotlight at Saudi Tourism Forum 2025

TDF initiatives under spotlight at Saudi Tourism Forum 2025

The Tourism Development Fund, the national enabler of Saudi Arabia’s tourism sector, successfully concluded its role as an official partner of this year’s Saudi Tourism Forum, held between Jan. 7-9 in Riyadh. The high-profile event brought together key players from the global and local tourism industries, including investors, sector leaders, and government representatives.

TDF Chief Executive Qusai Al-Fakhri said: “Our collaboration with the Saudi Tourism Forum has opened valuable channels for engagement with investors and partners, showcasing the vast potential of Saudi Arabia’s diverse tourism destinations. By leveraging our financial and non-financial solutions, we are committed to fostering high-impact projects that enhance tourism infrastructure, empower private-sector growth, and drive economic diversification in line with Saudi Arabia’s Vision 2030.”

Throughout the forum, the TDF highlighted several strategic initiatives designed to accelerate investment in tourism hotspots across the Kingdom. The fund showcased its comprehensive financing solutions and strategic partnerships driving sustainable tourism development and aligning with the Kingdom’s National Tourism Strategy.

Adding to its dynamic presence, TDF spokesperson Khaled Al-Sharif took part in a panel discussion titled “Discover Investment Opportunities in Saudi Arabia’s Emerging Destinations: Unlocking the Potential of the Kingdom’s Growing Tourism Markets.” During the session, he underscored TDF’s commitment to supporting investments in promising regions by offering tailored, flexible financial solutions and fostering robust public-private partnerships to promote long-term tourism growth.

The TDF’s partnership with the Saudi Tourism Forum shows its unwavering dedication to developing world-class tourism destinations and unlocking the full potential of Saudi Arabia’s tourism sector. 

Moving forward, the TDF remains focused on collaborating with key stakeholders across the public and private sectors to attract investments, nurture groundbreaking projects, and solidify the Kingdom’s status as a leading global tourism hub.


Leading industry suppliers line up for Gulf Print & Pack 2025

Leading industry suppliers line up for Gulf Print & Pack 2025
Updated 12 January 2025
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Leading industry suppliers line up for Gulf Print & Pack 2025

Leading industry suppliers line up for Gulf Print & Pack 2025

More than 150 exhibitors including Konica Minolta, Bobst, Ricoh, Canon and Fujifilm will take part in Gulf Print and Pack 2025, the Middle East’s leading commercial print and packaging trade show for printers, machinery buyers and brand owners. This edition will take place for the first time in Saudi Arabia at Riyadh Front Exhibition and Conference Center from Jan. 14-16.

Live demonstrations of the latest commercial and package printing technologies are set to take center stage at the show.

Konica Minolta will showcase its latest innovations in production printing and embellishment, including its MGI embellishment technology, which adds striking decorative effects to printed materials, and the AccurioLabel digital label press.

Bobst will promote its most recent introductions for narrow and mid-web label and packaging printing, including the Digital Master 340/510 All-in-One and Digital Expert 340 presses.

Ricoh will present a broad range of digital printing solutions including the Pro 8400 digital mono sheetfed press, Pro C7500 digital color sheetfed press, Pro C9500 digital color sheetfed press and Pro C5300 digital color sheetfed press, along with the Ricoh Auto Color Adjuster.

Canon will demonstrate a range of equipment including the Arizona flatbed UV series for rigid media, the UVgel/ Colorado M-series for high-productivity roll-to-roll printing, and the imagePROGRAF series for premium photo and fine art applications. These are supported by the PRISMA XL software suite. The showcase will also feature a mezzanine area highlighting retail interior décor, signage, and commercial applications, emphasizing Canon’s versatility in serving this market. The company will also present information and print samples from its varioPRESS iV7 B2 press and LabelStream 2000 digital label press.

Meanwhile, Fujifilm will offer visitors live demonstrations of its latest technologies for the analogue and digital print markets, including the Revoria Press PC1120, Revoria Press EC2100S and SC285S, Revoria Press E1136 and ApeosPro C multi-function printer.

Barry Killengrey, event director, Gulf Print and Pack, said: “We are delighted to welcome leading industry suppliers from across the commercial and package printing landscape to Gulf Print and Pack 2025 — another great reason why PSPs, commercial printers and packaging converters should visit the show.”


Arab Energy Fund-led consortium acquires Metito Utilities

Arab Energy Fund-led consortium acquires Metito Utilities
Updated 12 January 2025
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Arab Energy Fund-led consortium acquires Metito Utilities

Arab Energy Fund-led consortium acquires Metito Utilities

The Arab Energy Fund, formerly known as APICORP, a leading multilateral impact financial institution focused on the MENA energy sector, has successfully led a consortium to acquire a 100 percent stake in, and provide further growth capital to, Metito Utilities, a global investor, developer and operator of sustainable water management solutions and climate-resilient water assets.

This landmark transaction, in partnership with Zamil Group Investment Company and the Ghandour family, aligns with TAEF’s strategic vision to advance energy security and sustainability by driving impactful investments that address critical infrastructure needs in water and wastewater management across the Middle East, Africa, and Asia.

Metito has been an industry leader in the water sector since 1958, and Metito Utilities has more than 25 years of experience in the investment, development, and long-term operation and maintenance of water and wastewater concessions. It has a proven track record of over 35 successful concessions and has a long-standing legacy of pioneering water and wastewater management, delivering first public-private partnership projects in the sector in countries such as Saudi Arabia, the UAE, Uzbekistan, Egypt, Rwanda, Serbia, Qatar and beyond.

Khalid Ali Al-Ruwaigh, CEO of TAEF, said: “The investment in Metito Utilities marks a strategic milestone in TAEF’s mission to advance sustainable infrastructure and energy value chains. Water and energy are deeply interconnected, and this collaboration, alongside our partners Zamil Group Investment Company and the Ghandour family, as well as Metito Utilities’ talented team, allows us to strengthen regional leadership in addressing water scarcity challenges while delivering long-term value creation. We aim to accelerate growth and innovation across new and existing markets.”

Abdullrahman K. Al-Zamil, president of Zamil Group Investment Company, said: “We have consistently sought opportunities that combine business excellence with meaningful impact. Water security is fundamental to our region’s future, and Metito’s expertise in water management aligns perfectly with our commitment to sustainable development.”

As a family business that has witnessed and participated in the region’s transformation, we see this partnership as another milestone in our journey of being partners in building nations, bringing proven water solutions to communities and industries that need them most.”

Rami Ghandour, CEO of Metito Utilities, said: “We are proud of our legacy, and the continuous evolution that has brought us to where we are today. While this transformation marks a new era for Metito, our commitment to a cleaner environment remains at the heart of everything we do. With this strengthened partnership, we aim to expand our positive impact by leveraging our experience in PPP projects to enhance water efficiency and deliver tailored, sustainable water management solutions across the pan-emerging markets. Together with our valued partners, we are excited to lead the way forward in shaping the future of water management.”

This acquisition marks a significant milestone for all shareholders, uniting their shared vision to address global water security challenges while developing long-term environmental, social, and economic value.

It aligns with TAEF’s broader strategy to drive sustainable infrastructure development, measurable impact and contribute to the region’s economic prosperity.